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Community CARE Posted on December 2, 2022

Carter Bank & Trust has entered an agreement with Martinsville-based Rudy’s Girl Media to sponsor Hu$tle Tips, a new addition to the Hometown Hu$tle platform.

A short-form social media and website series, Hu$tle Tips aims to help current and prospective entrepreneurs build successful businesses. Through Rudy’s Girl Media, established by Martinsville native Natalie Hodge, small business owners give 30-second tips they found helpful and feel other small business owners should know and benefit from.

“Small businesses make a significant impact on the economy, but are often under-capitalized and under-supported,” Hodge said. “We created Hometown Hu$tle to shine a spotlight on the unsung heroes who sometimes risk it all to pursue their entrepreneurial dreams.

“The Hu$tle Tips project is an exciting opportunity to partner with Carter Bank & Trust, a financial institution deeply invested in ensuring small businesses have access to resources and information to not only survive, but also thrive.”

Hu$tle Tips, along with Season 1 of Hometown Hu$tle, can be found on Hometown Hu$tle’s social media platforms and on and is seen by audiences throughout the United States, particularly in Southern Virginia and North Carolina, Rudy’s Girl’s core market.

“Since returning to her hometown, Natalie Hodge has been a force for good in our community,” Beverly Lyle, SVP, CRA & Fair Lending Officer at Carter Bank & Trust said. “Through her creation of Rudy’s Girl Media and Hometown Hu$tle, she has developed content, tools and resources that support and inspire entrepreneurs and small businesses to grow and succeed.

“I am thrilled that Carter Bank could play a role in the Hometown Hu$tle journey through our sponsorship of Hu$tle Tips.”

To learn more about Rudy’s Girl Media, visit To watch season one of Hometown HuStle, visit To submit your own Hu$tle Tips, complete the form at

To learn more about Carter Bank & Trust, visit

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